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Last updated: August 5, 2026
The data controller for personal data collected through rockfordwatches.com is:
Soufiane Bousta, sole trader, trading as SB Group
Rue Grisar 13, 1070 Anderlecht, Belgium
BCE/KBO: 0803.778.523
VAT: BE0803778523
Email: contact@rockfordwatches.com
Phone: +32 485 43 13 68
We are established in Belgium and we sell to customers in the United States. This policy explains what we collect, why, who receives it, and what rights you have, under both US state privacy law and the EU General Data Protection Regulation (GDPR).
| Category | Examples | Where it comes from |
|---|---|---|
| Identity and contact data | Name, email address, phone number, shipping and billing address | You, at checkout or when you contact us |
| Order data | Items ordered, order number, order value, delivery status, returns and refunds | Generated when you order |
| Payment data | Payment method type, last four digits, authorization result, billing address | Our payment providers. We never receive or store your full card number. |
| Account data | Login email, saved addresses, order history | You, if you create an account |
| Correspondence | Emails, contact form messages, support history | You |
| Technical and usage data | IP address, device and browser type, pages viewed, referring site, approximate location derived from IP | Cookies and similar technologies |
| Marketing preferences | Newsletter subscription status, opt-out records | You |
We do not knowingly collect sensitive personal data such as health data, biometric data, precise geolocation, racial or ethnic origin, religious beliefs, or sexual orientation. Please do not send us such information.
| Purpose | Data used | Legal basis (GDPR) |
|---|---|---|
| Processing and delivering your order, handling returns and refunds | Identity, contact, order, payment | Performance of a contract |
| Answering your questions and providing support | Identity, contact, order, correspondence | Performance of a contract, or our legitimate interest in responding to enquiries |
| Keeping accounting and tax records | Identity, order, payment | Legal obligation |
| Preventing fraud and securing the site | Technical, payment, order | Legitimate interest in protecting our business and our customers |
| Measuring how the site is used and improving it | Technical and usage | Consent, where required, for non-essential cookies |
| Sending marketing emails | Contact, marketing preferences, order | Consent, or legitimate interest for messages to existing customers about similar items, with an opt-out in every message |
| Advertising and measuring advertising performance | Technical and usage | Consent, where required |
We do not sell your personal data for money. We share it with the service providers we need to run the store, and only for the purpose described. Where you consent to advertising cookies, the resulting sharing of data with advertising partners may be treated as a "sale", as "sharing", or as "targeted advertising" under certain US state privacy laws. Section 10 explains how to opt out.
| Recipient | Purpose |
|---|---|
| Shopify Inc. | E-commerce platform hosting the store, the checkout and our order records |
| Payment providers, including Shopify Payments, PayPal and the wallets shown at checkout | Processing payments, refunds and chargebacks, and fraud screening |
| Suppliers and fulfilment partners | Preparing and dispatching your parcel |
| Carriers and postal operators | Delivering your parcel and providing tracking |
| Customs brokers | Clearing your parcel through US customs |
| Email and support tools | Sending order notifications and marketing emails you have asked for, and handling support requests |
| Analytics and advertising providers | Measuring site usage and advertising performance, where you have consented |
| Professional advisers and authorities | Accounting, tax and legal obligations, or where we are legally required to disclose |
We are established in Belgium and our customers are in the United States, so your data is processed both inside and outside the European Economic Area, in particular in the United States and Canada.
Where personal data protected by the GDPR is transferred outside the EEA, we rely on the European Commission's Standard Contractual Clauses, on an adequacy decision, or on another transfer mechanism permitted by Chapter V of the GDPR. You can ask us for details using the contact address above.
We use cookies that are strictly necessary for the site and the checkout to work, and, where you consent, cookies that measure how the site is used and how our advertising performs.
You can refuse or withdraw consent for non-essential cookies at any time through the cookie banner or your browser settings. Blocking strictly necessary cookies may prevent the cart and checkout from working.
We honour the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as a request to opt out of any sharing of your personal data for targeted advertising.
You can also submit an opt-out request directly on our Your Privacy Choices page.
If you subscribe, we send you marketing emails. Every message includes an unsubscribe link, and we act on unsubscribe requests within 10 business days, as required by the CAN-SPAM Act. You can also email contact@rockfordwatches.com to be removed. Unsubscribing from marketing does not stop transactional messages about an order you have placed.
| Data | Retention |
|---|---|
| Order, invoice and payment records | 10 years, as required by Belgian accounting law |
| Account data | Until you delete your account, then removed except where we must keep order records |
| Support correspondence | 3 years after the last contact |
| Marketing consent and opt-out records | 3 years after the last interaction, opt-out records kept as proof of your choice |
| Analytics data | 26 months maximum |
The site runs over HTTPS. Payments are handled by PCI-DSS compliant providers and we do not store full card numbers. Access to order data is restricted to the people who need it to run the store. No system is completely secure, but we take reasonable technical and organizational measures to protect your data.
Depending on your state of residence, including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and other states with comprehensive privacy laws, you may have the right to:
We do not sell your personal data for money. However, where you allow advertising cookies as described in section 6, the resulting sharing of data with advertising partners may be treated as a "sale", as "sharing", or as "targeted advertising" under certain US state privacy laws.
You can opt out at any time in three ways: submit a request on our Your Privacy Choices page, refuse advertising cookies in the cookie banner, or browse with the Global Privacy Control signal enabled in your browser. We do not knowingly sell or share the personal data of consumers under 16 years of age.
To exercise any other right, email contact@rockfordwatches.com with the subject line "Privacy request". We respond within 45 days and may extend once by a further 45 days where the request is complex, in which case we tell you before the first period ends. We may need to verify your identity, normally by asking you to confirm details of an order.
You may use an authorized agent. We may ask the agent for written proof of authorization and ask you to confirm it directly.
If we refuse a request, we tell you why and how to appeal. To appeal, reply to our decision with the subject line "Privacy appeal". We respond to an appeal within 45 days. California residents may also complain to the California Privacy Protection Agency or the California Attorney General.
You have the right to access your data, to have it corrected or erased, to restrict or object to its processing, to data portability, and to withdraw consent at any time without affecting processing already carried out.
Email contact@rockfordwatches.com. We respond within one month, extendable by two further months for complex requests, in which case we tell you within the first month.
You may lodge a complaint with a supervisory authority. Our lead authority is the Belgian Data Protection Authority, Rue de la Presse 35, 1000 Brussels, Belgium, autoriteprotectiondonnees.be. You may also complain to the authority of your own country of residence.
We do not take decisions producing legal or similarly significant effects about you by automated means alone. Our payment providers run automated fraud screening on transactions. If a payment is declined on that basis, contact us and we will review it.
The site is not directed at children. We do not knowingly collect personal data from anyone under 16, and we do not knowingly collect personal data from children under 13 as defined by the US Children's Online Privacy Protection Act. If you believe a child has provided us with personal data, email contact@rockfordwatches.com and we will delete it.
We may update this policy. The version in force is the one published on this page, identified by the "Last updated" date above. Where a change materially affects how we use your data, we will inform you by email or by a notice on the site.
Soufiane Bousta, trading as SB Group
Rue Grisar 13, 1070 Anderlecht, Belgium
BCE/KBO: 0803.778.523
VAT: BE0803778523
contact@rockfordwatches.com
+32 485 43 13 68
Monday to Friday, 9:00 AM to 7:00 PM ET
